Profile
↓ scroll to see work highlights
2025
Series B
Airtime
A complete rebrand into Airtime—an essential video toolkit for online communication
I worked on the rebrand of a video presentation app, formerly known as mmhmm, from naming to brand identity, as it transitioned into Airtime. My main responsibilities included exploring the brand identity, creating faux branding used in product imagery, and building the marketing website. I also created storyboards and partnered with a motion graphic designer to produce a series of product videos for the site.
2022
Seed
Miruni
A pane pane of glass for seamless collaboration, bringing clarity, speed, and ease to every step of product creation
I worked on the brand design for a new product created by merging two existing tools. I contributed to naming, visual identity, and launch communications, including the website and announcement emails. For the brand guidelines, my focus was on logo usage and how the identity comes to life within the product experience.
2025
Small business
Odyssey Learning Academy
A visual identity inspired by building blocks, celebrating growth through play, challenge, and discovery
I've developed a brand identity for a daycare and preschool. The founder's vision of "a journey that comes with challenges" and "support as a guide to achieve positive learning experiences" inspired me to use building blocks as the core motif, representing how children learn through trial and error, building up and sometimes knocking down, but always growing from each experience.
— Magdalena Prado Rosas, Founder & Director, Odyssey Learning Academy
2018
Small business
Stimpacks
Bolt down and fuel up—snacks for gamers
I designed the logo and packaging for Stimpacks, a San Francisco–based snack company targeting hardcore gamers. Inspired by recovery items in FPS games – like syringes and medkits – the brand leaned heavily into the visual language of in-game healing. Still, I was careful to keep the tone playful and accessible, staying mindful that this was a snack brand, not a medical product. Knowing the company planned to expand into other confections beyond the initial beef jerky, I created a visual system and concept that could flex across future product lines while remaining recognizable and consistent.
I also design products infused with brand essence, shaping every user touchpoint.
Notes