About
I am a San Francisco-based Designer, Author *1, Podcaster *2, and Mom *3, also known as Haiji Haiiro in Japan. I was born and raised in Japan. When I was 12, I stopped going to school and stayed at home, where I came across the internet. It was then that I learned the English word "design" through "web design." As a teenager, I created online galleries and a website for creator collaboration. This sparked my journey to becoming a professional designer.
Work experience
Over 14 years of design experience, including 8 years in building products and brand identities for early-stage startups.
I've worked in-house, at agencies, and as a freelancer.
mmhmm
Senior Visual Designer
2023 - Current, San Francisco
As an in-house visual designer for mmhmm at All Turtles, I am at the intersection of brand and product. I handle a wide range of visual needs, from in-product visuals to marketing design.
All Turtles
Senior Visual & Product Designer
2019 - Current, San Francisco
All Turtles is a product studio founded by Phil Libin, one of the founders of Evernote. I build brands and products for the studio's portfolio companies that we are investing in.
Freelance
Brand & Product Designer
2017 - 2019, San Francisco
I supported early stage startups from creating brand identities to improving products, including a digital wardrobe system, a comedy streaming app, and an on-demand staffing app.
LiB
UI/UX Designer
2016 - 2017, Tokyo
I joined as the second designer for LiBzCAREER, a job search marketplace, leading growth and redesign efforts.
SIX
Interactive Planner & UI Designer
2013 - 2015, Tokyo
At a creative agency, I created campaigns and related executions for brands like Google, Playstation, and Niantic in Japan.
Hakuhodo i-studio
Web Designer
2009 - 2013, Tokyo
I designed brand campaigns, corporate websites for public companies in Japan, and large-scale websites, handling everything from information architecture to visual design and coding.
Fun facts
01
Published Book Author
Book design by LABORATORIES
In 2020, I authored the book, “How Might We Learn English as a Designer? (デザイナーの英語帳),” which was published in Japan and later translated and published in Korea. It helps designers learn English, and is also read by English speakers who want to learn Japanese.
02
Podcaster
Cover illustration by Fanny Luor
I host a podcast called "Export," where I talk about design for Japanese listeners.
03
I am a mother to a 2-year-old child. Juggling designs and diapers.