Visual & Product Designer

Based in San Francisco

Hi, I'm Namika — a Japanese designer with over 14 years of design experience, including 8 years experience across product *1 and brand *2 design.

I bring a product's unique vision to life through visual and interaction design. Whether it’s a user interface, in-app visual, or marketing website, I create cohesive and delightful experiences that resonate with people.

Currently I'm a Senior Visual Designer for mmhmm at All Turtles.

selected work

Miruni

2022

Integrating two products into a seamless feedback experience that marking up the web

This project involved integrating two existing products, both of which had a browser extension and a web app. As Senior Visual & Product Designer, I led the design of the browser extension experience and built the product’s visual foundation for both the extension and the web app, while working closely with the Director of Product Design, a content designer, a UX researcher, and the three founders of Miruni.Despite the project’s limited 7-week timeline due to fundraising goals, I prioritized tasks effectively and successfully launched the beta version in June 2023. Prior to this project, I also designed the brand identity and established a comprehensive design system aligned with the brand’s essence, contributing to the product’s foundation.

Read this Case Study

Vitally

2019-2021

Forming a healthy habit loop for lasting behavior change

At All Turtles, I conducted user interviews, created the logo, and developed the mobile app's experience to form a healthy habit for busy workers. My key mission as a Senior Product Designer was to create a minimum viable product for individuals to test and validate. I iterated refining the design based on findings from beta tests, leading to 93% of users finding the app beneficial.

At All Turtles, I conducted user interviews, created the logo, prototyped, and developed the app's visual UI for a health improvement app targeting Japanese workers. I also art directed illustrations to suit the Japanese audience. Collaborating with a consulting company, we refined the design through beta tests, leading to 93% of users finding the app beneficial. Through these iterations, the product became effective in improving health outcomes using real-time measurement and scientific behavior modification.

Read this Case Study (Password required for access)

mmhmm

2023 - 2024

Modular website design and comprehensive visual system for a video presentation app

I am at the intersection of brand and product. I handle a wide range of visual needs, from in-app visuals to marketing design. Collaborating with engineers, I modularized the marketing website to ensure brand consistency and enable faster landing page deployment, rebuilding all components and building a comprehensive design system. I also created storyboards and worked with motion designers to produce videos that effectively communicated product use cases.

Twisty Tongue

2019

Prototyping, visual identity, and UI design for an English pronunciation edutainment app

I worked on Twisty Tongue from the ground up, designing numerous prototypes and establishing the app's visual identity, including the logo and app icon. I developed the user interface and visual design, making pronunciation practice engaging with tongue twisters and collectible cards. Our efforts led to a successful launch, achieving a day rank of #12 on ProductHunt.

And more…

2016 - 2019

I joined a job search marketplace as the second designer, leading growth and redesign efforts. I have also worked on improving various mobile and web apps, including digital wardrobe system, comedy streaming app, and on-demand staffing app.

Read these Case Studies (my old website)

Writing