With the decision to merge ToyBox and BugReplay into a single product, I collaborated with several designers at All Turtles to craft a fresh visual identity, starting from naming the product. Following the brand design, I led the product design. I ensured that the brand's essence was deeply reflected in the product's visual UI. Ultimately, I played a key role in establishing a comprehensive design system, encompassing brand guidelines and product UI elements.
Year
2022
My Role
• Brand Designer • Product Designer
My Deliverables
• Brand guidelines • Initial design system
Miruni's core concept emphasizes communication as clear as a 'pane of glass.' To encapsulate this essence in the product, I integrated visuals with semi-transparent and blur backgrounds for each panel component.
I built an initial design system in Figma to facilitate efficient design construction. This system encompasses components with various states and brand guidelines.
In the process of establishing the brand identity, I delineated three distinct colors for the logo. To determine the accent color for the product, I conducted an accessibility test anticipating that this accent color would be used for links or highlights.
Learnings
Working alongside multiple brand designers, from naming to shaping the brand identity, has been an invaluable experience for me. As I translated the brand's colors and shapes into the product, my personal challenge for this project was to ensure the design was not only aesthetically pleasing but also functional.
